People that interact with websites, campaigns and products are often referred to as “users.” The people whom we want to cultivate increased interaction should...

Michael Heroux michaelheroux@gmail.com • 34 16th Street SE • Washington, DC 20003 • 202.281.4005 User Experience Director • Senior leader at GMMB,...

Task: Our client had a series of videos representing a variety of topics in the wireless industry. We needed to create an experience that hosted these unique...

Task: Scaling Up Nutrition (SUN) is a country-led movement to improve the effectiveness of existing programs to help combat undernutrition worldwide. We needed to...

Task: We needed to create a tool to help educate the public about malaria and connect stakeholders with research, resources and real-time data. Our two primary...

Task: Smarter Balanced is a state-led consortium developing responsive digital assessments to improve education. The website is part of a media campaign that also...

Task: Washingteen Help was an information resource for 13-19yo kids in Washington State focusing on teen pregnancy. We needed a visually engaging and personal...

Task: unWaste is a New York State Public Service Commission (PSC) and New York State Energy Research and Development Authority (NYSERDA) public service campaign...

Task: Informational and actionable website to explain how undernutrition effects the world and how you can help. Solution: Similar to previous work, I wanted...

Task: We needed to create a system that was flexible enough to meet the needs of our different departments, but also be rigid enough to be useful across the...

Task: Our client works to eradicate malaria in Africa. The needed an informational and actionable website to help to help their cause. Solution: One of my...

Task: Acetaminophen is in over 600 prescriptions and over-the-counter medications. GMMB had to design a campaign to educate the general public and doctors about...

Task: The Autos Main page needed to be redesigned to reflect the full autos life cycle message so customers have an understanding of what the site had to...

Task: AOL Autos wanted a new product to differentiate itself in the marketplace. By integrating partner content we are able to provide a useful auto shopping...

Task: AOL's community forum needed to be (re)designed to improve customer engagement. Through the years they had several platforms but none of them were...

Task: The AOL Autos iPhone app was an extension of the desktop experience. The app was designed to allow customers to search for and configure a car. The intent...

Task: Extend Health, a defined contribution health plan company, needed a senior UI designer to design interactivity, readability, and navigation for existing and...

Task: The Revolution Health Guides were designed and developed as instructional road maps to help recovering cancer and heart attack survivors as well as inform...

Task: The Revolution Health community platform needed to be redesigned to improve the overall user experience. Solution: I improved wayfinding by adding clear...

Description: Extensive research indicated that there was a significant amount of information about breast cancer and breast cancer treatment, however little to no...

Task: Revolution Health needed a new CMS to manage all of the forward facing health care web content. A gap analysis and competitive analysis was conducted. It was...

Task: Medicare.gov focuses primarily on the 55+ demographic creating a unique UI challenge because most customers have limited or no computer experience. Through...

Task: A redesign of the State Automated Child Welfare Information System was required to better meet the needs of staff involved with foster care and adoption...

Task: The Syracuse University School of Education required a course management tool to support classroom activity and faculty research. We did a competitive...